piecewise coffee
Good coffee goes a long way. No matter the type of brew, you’re sure to find your favorite on the menu. Piecewise coffee believes that genuine & healthy relationships are a powerful societal tool. Their aim is to foster true connections with an amazing cup of coffee in hand.
services
Packaging Design
Illustration
Art Direction
Brand Expansion
objective
design effective and energetic packaging for a large expansion of their brand...WHOLE BEAN COFFEE! Establish a visual hierarchy that tells the story of the community impact of the daily cup of coffee.
to start, we were only given the name “The Daily Driver.” we researched product bag design, and what inspires the small local community of Cayce, SC. The bicycle became our inspiration: it reflects a methodical, joyful, and interactive mode of transportation, and provides a perspective that a fast-moving car cannot. The coffee bag now has elements of movement and direction that capture the essence of “The Daily Driver.”
This bag is the first of a series to be completed for Piecewise coffee. We can’t wait to continue!
Jacob kirby | owner